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Digital Marketing

SME's Leading Consumer Trends and Digital Marketing

Half of Gen X and a significant amount of millennials have increased their consumption of digital media to fill time. The consumption of digital media shows growth towards streaming platforms, online videos, and eCommerce.

Cybersecurity

Growing Need for Cybersecurity, Are Start-up's more equipped?

The pandemic has pushed us further into a digital world. We have experienced more digital transformation in the last month than we have seen in the last decade.

Artificial Intelligence

How Artifical Intelligence will impact your future interactions?

Artificial Intelligence: The smart interaction shaping evolution. Enabling your company establish superior computer intelligence & transforming business

WHAT- A cluster of intelligent technological agents that predict, determine and enable communication, function and comprehension. AI defines the system of synthetic and exceptional rationality.

Blockchain

Improve your business and economic transaction smartly

Blockchain: A secured establishment that receives, sends, stores and engages in trade of digital currencies with absolute transparency.

Blockchain can be best explained as a decentralized ledger that reduces expenses by removing arbiters such as banks and effectively decentralizing trust. The technology allows entries to the ledger which are validated by the members and not by a specific or permanent central authority.

B2B Startups

Innovation as a Key Factor and Growth of B2B Startups

India has seen a significant rise in its startup culture in the last decade. According to a NASSCOM report, India is growing as the 3rd largest start-up ecosystem. Indian startups raised $10bn in 2019, up from $3.1bn in 2012.That puts India's venture capital activity behind America ($114bn) and China ($34bn) but ahead of larger economies such as Germany or France.

Cloud applications

Enhance the capacity of storage for ideal business growth

Cloud: The easy-access technology facilitating individuals & organizations providing them with many aspects of computing in the form of online services that can be controlled via web interfaces.

Cloud computing can be divided into three different categories: infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). The first category involves big industries like Google who rent out huge computing infrastructure to other companies. PaaS focuses on online platforms where developers create different software’s and service. SaaS is the platform where clients use software’s extensively instead of being dependent on the Internet.

Cyber Security

Save your data with progressive Cyber Security

Cyber Security: At an individual level, a cyber-security attack can result in everything from identity theft, to extortion attempts, to the loss of important data like family photos.
Over the years, the number of security incidents has increased. From a total cost of $445 billion in 2014, the cost of cybercrimes reached $600 billion in 2017 and a rising $2 trillion in 2019.