AUTO EXPO-THE MOTOR SHOW 2020

AUTO EXPO-THE MOTOR SHOW 2020

Auto Expo—The Motor Show 2020 was focused on new technologies and innovation in the industry. The 15th edition of Auto Expo aimed at creating an alluring experience for the visitors by resurrecting a new theme, 'Explore the World of Mobility', which resonated with the message of technology, capability, and the vision of mobility for tomorrow: safer, cleaner, connected, bespoke, and shared.

The event featured a staggering 108 exhibitors, showcasing a diverse range of offerings that included the country’s major carmakers, two-wheeler manufacturers, and tire makers, along with enthusiastic participation from students and burgeoning start-ups. The expo unveiled 70 launches and previews, highlighting the advent of cutting-edge technologies. These initiatives not only attracted a record-breaking attendance of 6,08,000 visitors but also reflected the industry’s collective efforts to revolutionize the automobile industry landscape.

Client's Objective

• Real-Time Communication: The client required a platform within the app to convey event schedules, speaker information, and updates to attendees in real-time, ensuring that everyone had access to the latest information.
• Enhanced Visitor Engagement: There was a strong desire to incorporate innovative features that would facilitate visitor interaction and engagement, making the event experience more immersive and enjoyable.
• Streamlined Registration Process: The client sought a simplified and efficient visitor registration system integrated into the app to reduce wait times and enhance the entry experience for attendees.
• Showcase of Technology: The app needed to effectively highlight the latest advancements in automotive technology and innovation, presenting this information in a way that was accessible and appealing to all attendees.

What Did Enseur Do?

• Mobile App Development:
  • Dynamic Schedule: A schedule featuring keynote speeches, panel discussions, product launches, and interactive workshops.
  • Exhibition Virtual Map: An interactive guide to navigate the event space.
  • Visitor Registration System: An efficient registration process with a user-friendly interface and personalized QR codes for effortless entry.

Results

• Enhanced Attendee Experience:
  The mobile app significantly improved engagement and provided a smoother experience for attendees, offering:
  • Easy Access to Information: Essential details like schedules, locations, and speaker information were readily available.
  • On-the-Go Accessibility: Attendees can access real-time updates from anywhere.
  • Personalized Notifications: Ensured attendees received vital updates during the event.
  • Seamless Exploration: The dynamic schedule and virtual map facilitated easy navigation and discovery of innovations.

Conclusion

Auto Expo 2020 showcased exceptional inclusivity beyond physical presence, offering a dynamic and live experience through dedicated apps for both Android and iOS platforms. These innovative apps ensured that individuals worldwide could engage with the event remotely, emphasizing the expo's commitment to embracing technology, connectivity, and accessibility. This forward-thinking approach not only elevated the attendee experience but also set a benchmark for future automotive exhibitions, showcasing a paradigm shift in event accessibility and engagement.