IREE 2019

IREE 2019

The 13th Edition of the International Railway Equipment Exhibition (IREE) in 2019, hosted by the Confederation of Indian Industry (CII) in partnership with Indian Railways, is the apex global event for the rail transportation sector in Asia. The exhibition served as a platform to showcase cutting-edge technological advancements, new products, and innovations directly to numerous decision-makers within the Indian Railways. It took place from October 22nd to 24th, 2019, at Aero City in New Delhi, India.

IREE has established itself as Asia’s premier global event for the rail transportation sector. It attracted 500 companies from 20 different countries, showcasing their best available technologies in the railway sector. Germany was the focus country at that time and showcased its technological products at the exclusive German Pavilion during IREE 2019. The theme for the 13th Edition of IREE 2019 was “India Railway: Riding High the Technology Waves."

Client's Objective

• Improve User Experience: Address challenges faced by visitors and exhibitors in accessing updated information on mobile devices.
• Enhance Engagement: Provide personalized notifications to ensure attendees receive important updates during the event.
• Streamline Navigation and Registration: Create a user-friendly app to facilitate easy access to event details and a hassle-free registration process.

What Did Enseur Do?

• Developed a Dedicated Mobile App:
  • Offered a dynamic schedule for keynote speeches, panel discussions, product launches, and workshops.
  • Implemented a push notification system for real-time event insights.
• Introduced an Exhibition Virtual Map:
  • Revolutionized navigation across the venue, allowing visitors to explore exhibitor stalls and locate specific brands or products.
  • Provided detailed markers, descriptions, and categorized sections for seamless exploration.
• Streamlined Visitor Registration:
  • Created an efficient registration system, reducing time for check-in.
  • Enabled hassle-free registration via a user-friendly interface with personalized QR codes for entry.

Results

• Indispensable Tool: The app became a crucial asset for attendees and exhibitors, with over 20,000 downloads across Android and iOS platforms.
• Extensive Exhibitor List: Included over 500 exhibitors with detailed product information and contact details for easy exploration and connection.
• Enhanced Engagement and Satisfaction: The user-friendly interface and comprehensive functionalities significantly improved attendee engagement, satisfaction, and overall experience during IREE 2019.
• Centralized Platform: Served as a seamless hub for accessing crucial event details, playing a pivotal role in the success and impact of the exhibition within the rail transportation sector in Asia.

Conclusion

The dedicated mobile app for IREE 2019 not only addressed previous challenges but also elevated the overall experience for all participants, solidifying the exhibition's significance in the rail transportation sector.