CPX 2025

About CPX 2025

The Chemicals and Petrochemicals Expo (CPX) 2025, held at Mahatma Mandir, Gandhinagar, was a landmark industry event bringing together policymakers, global manufacturers, innovators, and investors across the chemicals and petrochemicals value chain. As a strategic platform for showcasing India’s industrial leadership, CPX 2025 aimed to accelerate partnerships, technology adoption, and policy dialogue within this vital sector.

Objectives of CPX 2025

• Enhance awareness of the event across digital platforms
• Attract high-quality participation from industry stakeholders
• Create engaging, shareable content to drive interest and virality
• Establish CPX 2025 as a leading brand in the industrial expo space
• Build a strong digital legacy for future editions

What Did Enseur Do?

As the official digital marketing partner for CPX 2025, Enseur designed and delivered an integrated social media strategy focused on high-impact content, platform-specific targeting, and audience engagement.

• Content Creation & Campaign Management
  • Developed and published 100+ original posts, ranging from event countdowns and speaker promotions to behind-the-scenes glimpses and real-time updates
  • Produced 10 engaging videos, including:
    • Promotional teasers
    • Delegate and exhibitor interviews


• LinkedIn Performance Metrics

  Enseur focused efforts on LinkedIn, aligning with CPX’s B2B audience. The campaign delivered:

  • 150,846 impressions
  • 2,222 reactions
  • 3,820 reposts
  • 1,985 new followers gained during the campaign period

  These results highlighted strong content relevance, organic sharing, and increased brand affinity.



• Phased Content Deployment

  The content calendar was divided into:

  • Pre-event build-up: Awareness, registrations, exhibitor features
  • Live event coverage: Stage highlights, on-ground visuals
  • Post-event wrap-up: Gratitude posts

  This structured approach ensured continuous visibility and maximum engagement throughout the event lifecycle.

Results & Conclusion

The digital campaign executed by Enseur significantly elevated CPX 2025’s visibility and engagement within the industrial and policy community. The performance on LinkedIn, in particular, demonstrated how content-driven storytelling can amplify large-scale events and convert them into enduring digital experiences.