IGCW 2025

About IGCW 2025

The Industrial Green Chemistry World (IGCW) 2025 Convention reaffirmed its position as Asia’s premier platform dedicated to advancing sustainable and green chemistry practices. Bringing together researchers, industry leaders, policymakers, and technologists, the convention served as a melting pot of ideas, innovations, and collaborative strategies for responsible industrial growth.

Objectives of IGCW 2025

• Showcase green chemistry innovations that align with global sustainability goals.
• Engage stakeholders across academia, industry, and government through a hybrid knowledge-sharing format.
• Boost visibility and participation using integrated digital marketing strategies.
• Enhance digital discovery and user experience across the website and social media platforms.
• Drive registrations and session engagement with actionable content and an intuitive design.

What Did Enseur Do?

As the digital strategy and implementation partner for IGCW 2025, Enseur executed a full-scale digital engagement programme, spanning:

• Social Media Management (LinkedIn)
  • Achieved 38,419 impressions over 57 days through platform-optimised content.
  • Strategically deployed a Sponsored Matrix to boost reach.
  • Created and distributed top-performing content, including event countdowns, speaker highlights, session updates, and thought leadership pieces.
  • Highlighted top engagement posts to maximise visibility in the lead-up to the event.
  • Garnered interest from a targeted follower base, growing to 609 followers by 8 Oct 2025.


• Audience Analytics & Optimisation
  • Mapped follower demographics and visitor segments to refine targeting.
  • Leveraged engagement insights to publish content during high-visibility windows.


• Website Development & Analytics (GA4 Integration)
  • Delivered a robust digital platform, designed for ease of navigation and high user engagement.
  • Integrated Google Analytics 4 to monitor and optimise user behaviour.

    Key website performance metrics included:

    • 4.7K active users over the reporting period
    • 37K event counts, including clicks, views, and conversions
    • Strong engagement on high-intent pages like:
      • Homepage: 5,082 views | 3,022 users
      • Registration Page: 2,727 views


• Content Journey Mapping
  • Designed intuitive content flow from homepage to session-specific and registration pages, enabling seamless user journeys and higher engagement rates.

Results & Conclusion

Enseur’s integrated digital strategy helped position IGCW 2025 as a digitally discoverable, content-rich, and stakeholder-engaging platform. The sustained audience interaction across both LinkedIn and the event website not only enhanced visibility but also facilitated high-intent actions like session registration and information downloads.