The India-Korea Industry Expo 2024 stands as one of the largest and most significant bilateral expos, aimed at fostering collaboration between Indian and Korean industries. Set to take place from November 21st to 23rd, 2024, at Yashobhoomi (IICC) in New Delhi, the event will showcase the latest technological advancements and innovative products from both nations. The expo serves as a dynamic platform for industry leaders, innovators, and exhibitors to engage in valuable discussions, explore emerging trends, and forge new partnerships.
This prestigious event offers a structured environment for knowledge exchange and networking. Attendees will have the opportunity to explore groundbreaking technologies, gain insights into pioneering products and services, and collaborate to enhance future business opportunities between India and Korea.
What Did Enseur Do?
For the India-Korea Industry Expo 2024, Rishiraj Media provided a comprehensive set of services across digital and creative platforms to ensure a successful and well-executed event. Key deliverables included:
Website Development
Custom Website Design: We built the official website from scratch, ensuring a user-friendly, mobile-responsive design to cater to the needs of both visitors and exhibitors.
Core Sections Included:
Home: Overview of the event and key highlights
About: Detailed information on the expo's objectives and significance
Shows: Schedule and details of various industry exhibitions and events
Exhibitor Information: Dedicated section for exhibitors to showcase their offerings
Media: Media partners, press releases, and news coverage
Venue: Location details with interactive maps and event logistics
Visitor Information: Guidelines for attendees, registration details, and more
Organizers: Information on the event organizers and their roles
B2B Portal: An integrated platform to facilitate business networking and partnerships between Indian and Korean companies
Social Media and WhatsApp Marketing
WhatsApp Marketing: We managed a targeted WhatsApp campaign, sending out 10,000+ messages integrated with META to effectively promote the event, encourage registration, and inform potential participants about event highlights.
Social Media Strategy: Implemented an engaging social media marketing plan across platforms, ensuring maximum visibility and outreach for the event. Posts highlighted key speakers, exhibitors, and major sessions to build anticipation.
Creative and Designing
Event Branding: Rishiraj Media handled all creative design aspects of the expo. This included:
Event Backdrops: Custom-designed large backdrops for the exhibition space, enhancing the event’s visual appeal.
Hoardings & Standees: Strategic outdoor and indoor hoardings and standees for maximum event visibility and branding.
Emailers & Brochures: Designing informative and attractive emailers and brochures for pre-event marketing and attendee engagement.
Badges: Customized event badges for visitors, exhibitors, and industry professionals.
On-Site Signage: Creation of clear and effective on-site signage for smooth event navigation and attendee guidance.
Results
Seamless Online Experience: The website became the central hub for all event-related information. It facilitated easy registration for both exhibitors and visitors and served as an interactive space for networking. The B2B portal helped foster meaningful collaborations between Indian and Korean companies, making business matchmaking easier and more efficient.
Widespread Outreach: The WhatsApp marketing campaign and social media outreach significantly boosted the event’s visibility, leading to high engagement rates and increased registration. The integration with META ensured that messages reached the right audience, maximizing impact.
Successful Event Branding: The creative designs enhanced the event’s professionalism and overall aesthetic appeal. Event backdrops, hoardings, and signage created a cohesive visual identity throughout the venue, establishing a strong brand presence. The emailers, brochures, and badges contributed to creating a well-branded, memorable experience for attendees and exhibitors alike.
Enhanced Networking: The event website, integrated with the B2B portal and comprehensive visitor information, made it easy for attendees to connect, network, and form partnerships, leading to positive feedback from exhibitors and participants.
Conclusion
Rishiraj Media played a pivotal role in the success of the India-Korea Industry Expo 2024 by delivering a complete digital and creative solution that ensured the event ran smoothly and effectively. From developing a feature-rich website and mobile-responsive platform to implementing impactful social media campaigns and creative branding, our solutions helped elevate the overall experience for all participants.
The Expo served as a major platform for fostering collaboration and showcasing cutting-edge technologies between India and Korea. Thanks to the efforts of Rishiraj Media, the event was able to seamlessly facilitate networking, provide valuable insights, and set the stage for future partnerships between the two nations.
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