NONGSHIM

NONGSHIM

Nongshim Co., Ltd., a South Korean multinational food and beverage company, is headquartered in Seoul, South Korea. Founded in 1965 as Lotte Food Industrial Company, it was renamed Nongshim in 1978.

As the largest instant noodles and snack company in South Korea, Nongshim reported assets of 2.57 trillion won and sales of 2.81 trillion won at the end of 2015. The company operates 11 factories globally, with subsidiaries both domestically and internationally, serving over 100 countries. The company is chaired by Shin Dong-won, the son of founder Shin Choon-ho.

What Did Enseur Do?

• Event Planning & Execution: Organized the launch event at Select City Walk, Saket, on 6th June 2022, creating a vibrant and interactive atmosphere.
• Influencer Collaboration: Invited 10 prominent food influencers, each with over 500,000 followers, to attend and actively promote the event.
• Social Media Strategy: Achieved over 10 million views and 1 million shares through influencer coverage and the event hashtag #WakeUpYourSpiceInstincts.
• Media Coverage: Secured features from prominent food blogs and publications such as LBB, amplifying the event’s reach.
• Interactive Activities: Incorporated cultural elements and games to captivate attendees and encourage participation.

Results

• The event attracted thousands of daily visitors, creating a significant buzz around the product.
• Influencer-generated content sustained consumer excitement, with widespread coverage on social media platforms and blogs.
• Successfully introduced "Shin Stir Fry" noodles to the Indian market, boosting brand visibility and positive consumer feedback.
• Established Nongshim as a key player in the Indian instant noodle segment, setting the stage for continued growth.

Conclusion

The launch event for Shin Stir Fry noodles, executed by Rishiraj Media and Enseur, was an exemplary success. Through strategic planning, influencer collaboration, and effective social media integration, the event not only introduced Nongshim’s product to the Indian market but also created a memorable brand experience. This comprehensive approach demonstrated the power of blending cultural relevance with innovative marketing strategies in achieving impactful product launches.