RE-INVEST 2024

RE-INVEST 2024

RE-INVEST 2024, the fourth edition of the flagship event by the Ministry of New and Renewable Energy (MNRE), was held from September 16 to 18 in Gandhinagar, Gujarat. This high-profile engagement platform brought together key stakeholders, including Hon’ble PM Modi, Hon’ble Vice President Mr. Jagdeep Dhankhar, and Minister for New and Renewable Energy Mr. Prahlad Joshi, who guided the three-day agenda.

With participation from chief ministers of six states, the event highlighted the crucial role of state involvement in the electricity sector, reflecting the high-level interest in a sector that is pivotal to India's growth story.

Client's Objective

• High-Level Engagement: Create a platform for key stakeholders to discuss renewable energy initiatives.
• Increase Visibility: Elevate the event's profile to attract attention from industry professionals and the public.
• Enhance Accessibility: Implement live streaming and a user-friendly online platform for broader audience engagement.

What Did Enseur Do?

In our role as a strategic partner for RE-INVEST 2024, Enseur undertook several initiatives designed to enhance the event's visibility and engagement:

• Website Development: We designed and launched a dedicated event website that served as a central hub for information. The site included details about the agenda, speakers, and sessions, along with resources for attendees to prepare for the event. It was user-friendly and optimized for both desktop and mobile access.
• Google Display Ads: To maximize outreach, we implemented a comprehensive digital marketing strategy utilizing Google Display Ads. These ads were strategically placed to target relevant audiences, including industry professionals, policymakers, and academics, ensuring that the event reached those who would benefit most from participation.
• Live Streaming: Recognizing the importance of inclusivity, we integrated a "Watch Live" feature on the event website. This allowed individuals who could not attend in person to engage with the event in real-time, thereby expanding the audience and fostering a broader conversation around renewable energy.
• Registration Form: We developed an intuitive online registration form that streamlined the sign-up process for attendees. This feature not only facilitated easy access to the event but also allowed us to capture valuable data for future engagement and follow-up.

Results

The efforts undertaken by Enseur yielded significant positive outcomes for RE-INVEST 2024:

• Increased Attendance: Our promotional strategies resulted in a substantial increase in event registrations, surpassing initial expectations. The user-friendly registration process contributed to a smooth sign-up experience, attracting participants from diverse sectors.
• Enhanced Engagement: The live streaming option was particularly well-received, allowing thousands of viewers to participate remotely. This feature not only broadened the event's reach but also encouraged active engagement through online discussions and Q&A sessions.
• Positive Feedback: Preliminary feedback from attendees highlighted the effectiveness of the digital initiatives. Participants appreciated the organized structure of the event, the accessibility of information, and the seamless experience provided by the online platform. The combination of in-person and virtual attendance created a dynamic environment for knowledge sharing and networking.

Conclusion

In conclusion, RE-INVEST 2024 successfully served as a pivotal platform for fostering collaboration and dialogue among key stakeholders in the renewable energy sector, with significant participation from high-level government officials and state leaders. Enseur's strategic initiatives, including the development of a dedicated event website, targeted digital marketing campaigns, and the implementation of live streaming, greatly enhanced engagement and accessibility, allowing a wider audience to participate in this important discourse. The positive feedback received from attendees underscores the effectiveness of these efforts in creating an inclusive environment for knowledge sharing and innovation. As India continues to pursue its renewable energy goals, the insights and connections forged at RE-INVEST 2024 will play a crucial role in shaping the future of sustainable energy in the country.