B20 GLOBAL INSTITUTE

B20 GLOBAL INSTITUTE

The B20 Global Institute was announced at the B20 India Summit as a crucial initiative to address the challenges of rapid technological advancements, shifting geopolitical landscapes, and climate change. The institute focuses on four key thematic areas: trade, investment, and resilient global value chains; digital transformation; energy, sustainability, and ESG; and workforce skilling and upskilling. Its objective is to bridge operational gaps for businesses and recommend global policy measures that enhance trade and investment opportunities.

To support this mission, the B20 Global Institute required a robust digital presence, including an informative and resource-driven website and engaging social media channels to effectively communicate its initiatives and research. This is where we stepped in.

What Did Enseur Do?

• Website Development:
  • Designed and Developed from Scratch: Enseur took the initiative to develop the entire B20 Global Institute website from the ground up, completing the task in just 15 days
  • Thematic Areas: The website features distinct sections that align with the B20 Global Institute’s core mission. These thematic areas include:
    • Trade, Investment & Resilient Global Value Chains
    • Digital Transformation, Advanced Technologies & Cyber Security
    • Sustainability and Energy Transition
    • Capability Building, Skilling & Mobility
  • Resource Centre: The website houses a comprehensive Resource Centre that includes B20 Documents, Research Reports, Issue Briefs, and Policy Briefs, allowing visitors to access important materials related to the thematic areas.
  • Dynamic Content Upload: Each week, the B20 Global Institute sends articles and research materials to be uploaded in the Issue Brief and Policy Brief sections under the respective thematic categories.
• Social Media Management
  • Platforms Managed: We handle the B20 Global Institute’s presence on LinkedIn, Twitter and Instagram.
  • Content Creation & Scheduling:
    • We receive a weekly content calendar from the B20 Global Institute and create visually compelling and informative posts accordingly.
    • Posts are designed to be engaging while maintaining a professional tone that aligns with the institute’s objectives.
  • Consistent Engagement:
    • Regular posting ensures that the institute’s key updates, reports, and insights are effectively communicated to a global audience.
    • We manage post scheduling and publishing, ensuring seamless execution.

Results

• • Website Fully Deployed and Operational: The website was successfully built within 15 days and is continuously updated with relevant content, making it a valuable knowledge hub.
  • Enhanced Visibility & Engagement:
    • The structured website and social media presence have improved the institute’s reach and engagement with stakeholders.
    • Increased awareness of global policy discussions on trade, technology, and sustainability.
  • Timely & Efficient Content Management:
    • Weekly articles and research materials are published on time.
    • Social media updates are aligned with the institute’s communications strategy.

Conclusion

Our collaboration with the B20 Global Institute is an ongoing effort to strengthen its digital presence and effectively communicate its mission to a global audience. Through a dynamic website and well-managed social media strategy, we continue to support the institute’s goal of fostering a sustainable and resilient global economy. By ensuring timely content updates, engaging social media interactions, and a seamless user experience, we are playing a key role in making the B20 Global Institute a trusted platform for global business insights and policy recommendations.