BENGALURU SPACE EXPO 2024

Bengaluru Space Expo 2024

The Bengaluru Space Expo 2024 (BSX 2024) marked its 8th edition, organized in collaboration with prominent organizations such as ISRO, the Indian National Space Promotion and Authorization Centre (IN-SPACe), and NewSpace India Limited (NSIL). Held in September 2024 at the Bengaluru International Exhibition Centre (BIEC), this premier event served as a vital platform for industry leaders, innovators, and space enthusiasts to converge, exchange ideas, and explore the latest advancements in space technology.

BSX 2024 showcased cutting-edge technologies and capabilities that are shaping the future of space exploration, featuring an exciting array of exhibits, workshops, and networking opportunities.

What Did Enseur Do?

• Social Media Management:
  • Enseur took full responsibility for the digital presence of BSX 2024, ensuring extensive awareness and engagement across various social media platforms
• Content Creation:
  • Event-Focused Content: Developed over 100 highly engaging posts that highlighted essential event details, including schedules, speaker line-ups, and key attractions, ensuring attendees were well-informed
  • Space-Related Facts: Created informative and visually appealing posts that captured the interest of global space enthusiasts, enhancing the event's educational value and reach.
  • Promotional Videos: Produced professionally crafted videos that showcased the event's highlights, including advanced technologies and notable collaborations, effectively drawing attention to the expo.
  • Interview Videos: Conducted exclusive interviews with industry leaders and innovators, emphasizing the significance of the event and providing insights into the future of space exploration.
  • Post-Event Videos: Compiled comprehensive recaps of the event, capturing key moments and global participation, ensuring continued engagement and interest even after the event concluded.
• Google Ads Campaign:
  • Executed a dedicated Google Ads campaign over three months, strategically targeting space professionals, industry leaders, and enthusiasts worldwide, thereby maximizing visibility and engagement.
• Social Media Growth:
  • Consistent messaging and creative content strategies led to a remarkable increase in online following, with the event’s social media accounts gaining over 3,000 followers within just two months.
• Platform-Specific Strategies:
  • Created dedicated LinkedIn and Twitter pages for BSX 2024, developing a tailored content strategy aimed at raising awareness and attracting attendees.
  • Through rigorous posting, the event garnered over 2,000 organic followers within two months, alongside the creation of 80 posts related to event awareness and 14 videos, which included two promotional videos and 12 interview videos.
• Engagement Metrics:
  • Achieved significant engagement metrics, including:
  • 63,396 organic impressions across social media platforms, indicating a high level of visibility
  • 1,553 ad impressions, showcasing the effectiveness of the targeted Google Ads campaign.
  • 45+ reposts, reflecting the content's shareability and resonance with the audience.
  • 23,000 organic clicks, demonstrating strong interest and interaction with the event's digital content.
• Sponsorship Acquisition:
  • Attracted numerous sponsors from around the globe, contributing to the event's overall success and enhancing its credibility within the industry.

Results

• • The strategic digital marketing efforts led by Enseur resulted in a significant increase in awareness and engagement for BSX 2024.
  • The event not only achieved impressive social media growth but also fostered a vibrant online community of space enthusiasts and professionals.
  • The successful execution of the Google Ads campaign and the creation of engaging content played a crucial role in attracting a diverse audience and numerous sponsors, ultimately making BSX 2024 a resounding success.

Conclusion

Enseur's comprehensive approach to managing the digital presence of BSX 2024 effectively showcased the event's significance in the space technology sector. By leveraging innovative content strategies and targeted advertising, Enseur successfully enhanced engagement and awareness, resulting in a thriving event that brought together industry leaders and enthusiasts. The impressive metrics and outcomes underscore the importance of strategic digital marketing in promoting large-scale events, setting a benchmark for future initiatives in the space exploration domain.