INNORAIL 2024

INNORAIL 2024

InnoRail 2024 is the sixth international exhibition and conference, continuing a legacy started in December 2014. Jointly organized by CII and RDSO, this event brings together stakeholders from the global railway industry, creating a neutral and comprehensive platform for effective business networking.

The event facilitates:

• Showcasing technological advancements and innovations.
• Displaying cutting-edge products and services.
• Offering Indian Railways an opportunity to present its future requirements and visions. As a prominent industry conclave, it unites key players, fostering collaboration and knowledge sharing on a global scale.

What Did Enseur Do?

To enhance the digital presence and engagement for InnoRail 2024, Enseur undertook the following:

• Website Development:
  

  Designed and developed a comprehensive, user-friendly website with the following essential sections:

  • Home: A snapshot of event highlights and updates.
  • Exhibitors: Information on exhibitors and their showcases.
  • Sponsorship: Details for potential sponsors.
  • Programme & Agenda: Complete event schedule with session details.
  • Brochure: A downloadable digital brochure with easy access to event details.
  • Archives: Insights and information from previous editions.
  • Organisers: Introduction to the CII and RDSO partnership.

• WhatsApp Marketing Campaign:
  • Sent over 50,000 targeted WhatsApp messages over one month.
  • Integrated META tools for seamless communication.
  • Focused on event awareness and attendee engagement.

Results

• Enhanced Awareness: The targeted WhatsApp marketing campaign significantly boosted awareness, reaching a wide audience across industry stakeholders.
• Seamless User Experience: The website served as a one-stop destination for event-related information, fostering smoother navigation for exhibitors and attendees.
• Improved Engagement: The digital platform enabled participants to stay informed about sessions, exhibitors, and sponsorship opportunities, increasing event participation.
• Positive Feedback: The intuitive design and dynamic information flow received high praise from the organizing committee and participants.

Conclusion

Through its strategic and innovative digital solutions, Enseur played a crucial role in enhancing the overall experience of InnoRail 2024. The user-friendly website and targeted WhatsApp campaign amplified the event’s reach and ensured smooth interactions between stakeholders. By delivering impactful results, Enseur solidified its reputation as a reliable partner for high-profile international exhibitions and conferences.