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The International Railway Equipment Exhibition (IREE) is India’s only dedicated event for the Rail Transportation Sector, organised with the active support and participation of Indian Railways, the third largest rail network in the world.
Operating over 12,000 passenger trains and 7,000 freight trains daily, Indian Railways connects over 8,000 stations, transporting 23 million passengers and 3 million tonnes of freight every day. IREE 2025, now in its 16th edition, is a flagship platform bringing together domestic and global stakeholders in railway infrastructure, technology, innovation, and investment.
Build momentum for the 16th edition of IREE 2025, generate digital visibility, attract exhibitors, and drive engagement across industry stakeholders through an integrated digital marketing campaign.
We executed a comprehensive social media marketing campaign over 120 days, targeting key industry professionals, exhibitors, railway authorities, and decision-makers.
To capture the energy, scale, and behind-the-scenes work at IREE 2025, we conceptualised and produced a high-impact BTS video.
The video showcased:
This asset reflected the effort and excellence behind the campaign and became a powerful digital testimonial for future collaborations
Enseur played a strategic role in amplifying IREE 2025’s digital presence, blending consistent content, real-time engagement, and audience-first storytelling.
Through a well-planned and executed campaign, we not only supported the exhibition’s visibility but also contributed meaningfully to its record-breaking participation and engagement levels.
IREE 2025 went beyond being an event; it became a digital movement.
Ready to unlock opportunities and embrace innovation in event technology? At Enseur, we specialise in transforming events through cutting-edge solutions. Let’s connect and elevate your event experience!