INTERNATIONAL SOLAR ALLIANCE-2022

INTERNATIONAL SOLAR ALLIANCE-2022

The 5th Edition of the International Solar Alliance (ISA) is a member-driven platform that aims to bring affordable energy access, security and transition to its member countries through increased solar power deployment. In 2022, the ISA kicked off its annual Governance Meetings, bringing together key decision-makers and regional representatives.

This collaborative process ensures a comprehensive approach to decision-making, addressing regional needs and priorities along the way. The four regional committees came together– Africa, Asia-Pacific, Europe & Others, and Latin America-Caribbean – to discuss their specific solar challenges and opportunities. Their insights feed into the Standing Committee, led by high-level representatives, who further refine strategic direction. Finally, the Ministerial-level Assembly makes final decisions, guided by in-depth analysis and regional perspectives.

Client's Objective

• Effectively raise awareness and generate traction for the 5th ISA Assembly on social media platforms, with a focus on the event hashtag #5thISAASSEMBLY.
• Promote the ISA Assembly initiatives globally to highlight its impact and attract engagement from key stakeholders.
• Overcome challenges associated with organizing and promoting large-scale events, particularly generating visibility and engagement on platforms like Twitter.
• Create a strong online presence to complement the on-ground efforts and foster global discourse on solar energy advancements.

What Did Enseur Do?

• Strategic Social Media Planning
  • Designed a comprehensive social media strategy tailored to the event’s objectives
  • Identified key messaging points to align with ISA’s mission and the Assembly’s agenda.
• Team Coordination and Role Assignment
  • Established a dedicated team for live tweeting, content creation, and social media management.
  • Defined clear roles and responsibilities to ensure a streamlined and consistent approach.
• Collaborative Efforts with Partners
  • Coordinated with external stakeholders and partners to amplify the event’s messaging and extend its reach.
• Content Execution and Live Engagement
  • Facilitated real-time updates and live tweeting during the 3-day event.
  • Shared impactful content, including highlights of discussions, initiatives, and announcements, to engage the audience.
• Analytics and Optimization
  • Used social media analytics tools to track performance and engagement metrics.
  • Monitored hashtag activity to ensure sustained visibility and adjusted the strategy based on real-time insights.

Results

• • The event hashtag #5thISAASSEMBLY trended at the second position on Twitter, driving significant visibility and engagement.
  • Achieved widespread awareness of the Assembly’s initiatives and discussions, effectively positioning the ISA as a global leader in solar energy.
  • Garnered participation and interaction from delegates, stakeholders, and the general public, amplifying the event’s impact.
  • Established a strong precedent for leveraging social media to promote large-scale, member-driven events.

Conclusion

In conclusion, the success of the 5th ISA Assembly's social media campaign, with the hashtag #5thISAASSEMBLY trending at No. 2 on Twitter, underscores the effectiveness of a well-executed social media strategy. By harnessing the collective efforts of a dedicated team organizations can overcome the challenges associated with promoting large-scale events. Moving forward, it is imperative to continue refining and innovating social media tactics to maintain momentum and drive continued engagement and visibility for future events.