LEXIS NEXIS

Lexis Nexis

LexisNexis is a global leader in legal, regulatory, and business information and analytics. With a strong presence in Asia, LexisNexis offers a suite of advanced Intellectual Property (IP) solutions designed to support legal professionals, corporations, law firms, and individual IP experts in making informed decisions, driving innovation, and ensuring compliance.

What Did Optimize Do?

• • Created a custom-branded virtual environment for LexisNexis with the theme “IP Drives Business Growth”
• • Scheduled the event early morning IST to accommodate all Asian time zones
  • Delivered a hybrid experience with a mix of live and pre-recorded sessions spread across 3 days (5 hours each day).
  • Restricted peer-to-peer networking to ensure maximum focus on content delivery
  • Included interactive engagement tools like:
  • A selfie booth integrated with LexisNexis’s corporate digital properties
  • Spin the Wheel game with a lucky draw
  • Sudoku puzzles for light engagement

Results

• 300+ Registrations from India
  • The event saw strong interest from the domestic market, with over 300 registrations from senior professionals in the Intellectual Property domain, including Head IPs, R&D Heads, and Patent Attorneys.
• Attendees Across Asia
  • The strategically timed sessions helped bring together a truly pan-Asian audience, resulting in over 250 unique attendees from multiple countries — a testament to the relevance of the content and the effectiveness of the outreach.
• Qualified Leads
  • The carefully curated audience and focused engagement ensured high-quality interactions, generating 45 potential business leads for LexisNexis’s IP solutions suite.
• Client Meeting Requests Initiated
  • Attendees showed active interest in LexisNexis offerings, leading to 15 direct client meeting requests — a clear indicator of purchase intent and successful conversion from interest to action.
• High Engagement Levels
  • Interactive activities such as the selfie booth, spin-the-wheel game, and sudoku contributed significantly to keeping the audience engaged throughout the 3-day event, with sustained participation across sessions.
• Brand Visibility Strengthened
  • The custom-branded virtual environment with consistent thematic elements helped position LexisNexis as a thought leader in the IP space and reinforced its brand across the Asian IP community.
• Let me know if you'd like the case study formatted for a deck or client-facing collateral.

Conclusion

Despite the challenges of time zone differences and a hybrid content format, Optimize successfully helped LexisNexis Asia deliver a high-impact, distraction-free virtual experience for a niche, high-value IP audience. The strategic design of the platform and the engaging features ensured audience retention, brand visibility, and actionable business outcomes.

Testimonial

“Thank you for the quality of service and all support provided by your company. We sincerely appreciate your efficient, gracious customer service and the way you conduct this virtual conference as a whole.
We look forward to working with you in the future and wish you success in all your future endeavours.”
— Inderjyoti Kaur, Marketing Asia, LexisNexis | Intellectual Property